This can then be analysed, manipulated and exploited, whether through targeted adverts, influencing your political opinions or something even more sinister. This makes for a veritable feast of data for the internet giants such as Google, Facebook and Amazon to gobble on.Įvery search, every visit, every purchase and every like you make online contributes towards an unseen digital profile. That said, we’re all using digital technology more than ever. However, it goes to show that people now clearly care more about their personal data than previously. Whether or not to trust Apple with your data is still a matter of opinion. In fact, so much so that a recent Apple advert is based specifically around their privacy settings. People are a bit more mindful now about protecting their digital privacy. Thankfully, a few years later I’ve started to notice an attitude shift. When I originally wrote this article at the start of 2020, I opened up with the comment: “Our online privacy is something none of us seem to take particularly seriously.”

Brave browser privacy settings